At just 17, Tara started her career at Interscope/ Geffen/ A&M Records marketing pop acts including Lady Gaga, The Pussycat Dolls, and The Black Eyed Peas. She transitioned to a more hands-on role in artist management at ReignDeer Entertainment (Britney Spears, Miley Cyrus, Avril Lavigne.) After taking time off to obtain her Masters in Business and Marketing, Tara joined Proven Talent as a talent coordinator and junior booker.